Posts Tagged ‘expansion’
Expansion Requires Pruning Away the Good to Give Space to the Great
Roxanne Quimby had fallen on hard times. The single mother had been laid off from three part-time waitressing jobs, and she needed a steady source of income to provide for her twin girls. In an effort to make ends meet, she scoured local yard sales for bargains and then resold her purchases at flea markets.…
Read MoreAccidental Growth Vs. Purposeful Growth
In 1940 two brothers, Dick and Mac McDonald, started McDonald’s Barbeque Restaurant in San Bernardino, CA. Typical of the drive-ins of its time, McDonald’s offered an expansive menu from which customers could order and then be serviced by carhops. Through time, the brothers noticed a trend in their sales. A small number of items on…
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